Why, hello
there!
—
We’re so happy you’re here! Thanks for taking the time to find out a little more about us.
Pop is Canada’s Popular Opinion Panel, run by CRC Research, one of Canada’s oldest and most established market research companies. We not only find folks like you to participate in a wide range of market research studies, we also run the facilities where focus groups are held, and are often the people sitting in the room with you, asking the questions.
CRC is a family-owned company, run by Ed Gibson and his daughter, Jessica Gibson, with offices in Toronto, Montreal and Vancouver. We have a team of 80 great employees, all of whom work hard to help our clients with their market research needs here in Canada.
“One of the most important parts of market research is matching our client’s research needs with their target market. And that’s where YOU come in!”
– Jessica Gibson,
Focus Group Moderator & Senior VP
How does it work?
First, you register in our database. Then, if you want 🙂, follow us on Instagram & Facebook to see what we have on the go. When a study comes in that fits your profile, you’ll likely get an email from our friendly recruiting department, asking you to fill out a quick online screener. This just helps us narrow down who we might be looking for.
This online questionnaire could ask you any number of interesting questions, like:
• what kind of coffee do you drink?
• how often do you take the bus?
• how many times a week do you eat out?
We might even ask you about health conditions, like:
• do you have rheumatoid arthritis, cancer, or diabetes?
If it looks like a potential match is afoot, you’ll get a phone call from the CRC Recruiting Team with some more qualifying questions, and if all lines up… TA DA! You are in!
We’ll then tell you about dates, times and location for the project, as well as how much the study pays. Are you interested to know how much? Well, it’s anywhere from $25-50 for a taste test, $50-100 for a focus group, or it could be even more, depending on how rare you are!
Sound fun and interesting? Well, it is!
Click here to register and hopefully we’ll have the perfect study, just for you, coming up soon!
Please feel free to read our CEO Declaration of Compliance with CRIC standards and our CEO Declaration of Compliance with ISO 20252:2019.